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If
you want to earn six figures while working from home, consider a career in
social media marketing.
Social
media marketing is among the fastest-growing careers in the U.S., according to
LinkedIn, spurred by the rapid adoption of e-commerce and shifts in consumer
behavior post-pandemic.
TikTok,
Instagram and other platforms have become essential tools for businesses to
engage with customers and promote their products or brands — and companies are
eager to hire people who can help them use these platforms effectively.
Job
boards FlexJobs and Freelancer.com are seeing a boom in the number of remote,
hybrid and freelance social media marketing roles.
See: Unlock Secrets To A Millionaire Mindset And Skyrocket Your Business
This
demand shows no signs of abating: The Bureau of Labor Statistics notes that the
digital marketing landscape — including social media marketing — is expected to
grow by 8% annually, with nearly 200,000 new jobs expected to be created by
2030.
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An in-demand job that doesn’t require a degree
While
some marketing jobs prefer candidates to have a bachelor’s degree, it’s not a
prerequisite for a successful career in social media marketing.
What’s
far more important, says Toni Frana, FlexJobs’ lead career expert, are the
technical skills you bring to the table: Most social media marketing roles
require a strong understanding of SEO, data analysis and social media
advertising.
Hiring
managers also seek out people who can shoot and edit videos, manage online
communities, coordinate partnerships with influencers and develop corresponding
marketing campaigns to drive profit, says Sebastián Siseles, vice president of
international at Freelancer.com.
Some
of the most in-demand roles in this field include influencer marketing
managers, social media marketing specialists and content strategists, per
FlexJobs and LinkedIn.
Salaries
range depending on experience, with entry-level roles starting at around
$50,000 per year and seasoned strategists or managers earning upwards of
$120,000.
To
get started in social media marketing, you can watch tutorials on YouTube or
take online courses to earn a certification in specific skills — LinkedIn
Learning, Coursera, HubSpot and Google all offer certificates in digital
marketing and e-commerce.
Frana
also recommends creating an online portfolio that showcases any relevant social
media marketing projects or work you’ve done, including client testimonials.
This
hands-on experience can be as valuable as a college degree, Frana adds, as it
can demonstrate a deep understanding of engagement strategies, content curation
and community management.
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Turning a social media marketing side hustle into a
six-figure career
According
to Fiverr, a freelancing marketplace, most freelance social media marketing
jobs are remote, too, so social media marketing professionals can work from
anywhere and set their own hours, as long as they meet their project deadlines.
Fiverr
has seen steady demand for social media marketing services over the past six
months: Between May and October, searches for “social media content manager”
rose 493% on its platform. Searches for social media account setup, management
and content editing also shot up.
The
more experienced you are, the higher you can set your rate: Social media
marketing specialists on Freelancer.com charge as much as $125 per hour.
Jennifer
Shealey, a freelance digital and social media marketing specialist in Vero
Beach, Florida, charges anywhere from $85 to $245 on Fiverr for her services.
Digital
marketing started as a side hustle for Shealey, who became a full-time
freelancer a few years ago after losing her job as a project administrator at a
tile company.
The
46-year-old says building a roster of recurring clients and diversifying her
offerings — she designs websites, creates content for Instagram and writes SEO
copy for YouTube — has helped her build a successful freelance career.
She
has made over $600,000 in sales since joining Fiverr in 2014. In 2023, Shealey
earned over $100,000 from freelancing on Fiverr.
Beyond
the lucrative earning potential, Shealey says one of the best parts of working
in social media marketing is the flexibility — both in scheduling and creative
freedom.
“It’s
the kind of job you can do from home, from a van or on the road while
traveling,” she says. “If you’re into creativity, analytical work and
constantly learning new things, it’s a great field to get into. We certainly
need more people in digital marketing, even I can’t keep up with the demand.”