Jack
Dorsey, co-founder and former CEO of Twitter, has launched a new social media
app called 'Bluesky' on Android
The
launch comes just hours after Elon Musk removed his blue verification badge of
Dorsey, along with prominent personalities
Elon Musk became the most followed user on
Twitter after taking over the platform in October 2022 PAY ATTENTION:
Former
Twitter CEO, Jack Dorsey, has launched a new application called 'Bluesky' on
the Android platform just a few hours after losing his verification badge on
Twitter.
According
to the Bluesky website, it promises a future-thinking “social internet” that
offers users more choices and frees them from platforms.
However,
the app is still under development and can only be accessed with an invitation
code after the user submits an email.
Tech
Crunch reports that many users have said Bluesky’s current beta version is
similar to a pared-down copy of Twitter.
HOW BLUESKY
HOPES TO CHALLENGE TWITTER AND FACEBOOK
Dorsey
began working on Bluesky as a side project in 2019 with funding from Twitter,
and it was first rolled out to iOS users in late February 2023. Reports
indicate that demand for the exclusive app has been increasing, with approximately
20,000 users currently on the platform. Bluesky's differentiating factor from
other social media platforms lies in its aim to provide users with
"algorithmic choice," enabling them to determine how content is
delivered on their screens, as opposed to a uniform algorithm under the control
of app developers.
"We’re
building the AT Protocol, a new foundation for social networking which gives
creators independence from platforms, developers the freedom to build, and
users a choice in their experience."
It
remains to be seen how successful Bluesky will be and whether it can compete
with established social media platforms like Twitter and Facebook. However,
Dorsey's reputation as a successful entrepreneur and his previous experience as
CEO of Twitter could give the new app a competitive edge.
ELON MUSK
TURNS TWITTER OFFICE TO 'HOTEL', DEMANDS HARD WORK
Meanwhile,
Elon Musk's changes in Twitter have continued since he paid more than $44
billion to take over. The most recent overhaul is not software but a complete
makeover of what Musk believes Twitter's offices should look like. The makeover
transformed the office into a hotel for employees, complete with bedsheets and
wardrobes.